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为什么有很多的洗车店都不赚钱?

发布日期:2019-09-09浏览次数: 信息来源:杭州欧硕清洗设备

据统计,全国有近十万家汽车美容店,但有相当一部分不赚钱或者营利少,主要是什么原因呢?


According to statistics, there are nearly 100,000 car beauty shops in China, but a considerable part of them do not make money or make little profit. What is the main reason?






一、 小而全


I. Small and Complete






有些中小型洗车店、汽车美容店不赚钱的原因之一就是服务太全,没有专长。自己擅长的没做好,自己不擅长的更做不好。服务线太长,成本难控制。多而不专,并不利于客户的积累和收入的增加,相反还更因服务环节分散,人员得不到有效利用而提高了成本投入。


One of the reasons why some small and medium-sized car laundries and car beauty shops don't make money is that they have too many services and no expertise. I'm not good at what I'm good at, and I'm not good at what I'm good at. The service line is too long and the cost is difficult to control. More and less specialized is not conducive to the accumulation of customers and the increase of income, on the contrary, it also increases the cost input because of the decentralization of service links and the lack of effective utilization of personnel.






二、 人工成本高


2. High labor costs






当下人工贵。人工一般二三线城市一个洗车工人的工资要在3-4千左右,有点技术的要5-8千左右。中小型的汽车美容店,一般也至少要8-10人左右,光工资一项,每年支出也要30-40万左右。


At present, labor is expensive. In general, the wages of a car washer in second or third-tier cities are about 3-4,000, and 5-8,000 for some skills. Small and medium-sized car beauty shops, generally at least 8-10 people, a single wage, annual expenditure also needs about 300-400,000.






三、 库存积压、资金难周转


3. Inventory backlog and capital difficulty






汽车美容、车饰、轮胎、机油等等,什么产品都全,都积压大量库存,而产品并非适销对路,产品更新太快。造成资金积压,导致资金周转不灵。


Car cosmetology, car accessories, tires, oil and so on, all products are complete, there is a large backlog of inventory, and products are not marketable, product updates are too fast. Causes the fund backlog, causes the fund turnover to be ineffective.






以上几点,都是一些汽车美容店不赚钱所存在的一些弊病。真正汽车美容店的营业收入是不低的,成本规划不好,产品设计不好,才会出现入不敷出。


The above points are some of the drawbacks that some car beauty shops do not make money. True car beauty shop business income is not low, cost planning is not good, product design is not good, will appear in excess of income.






那些赚钱的店都是怎样规避这几点的呢?


How do the profitable stores avoid these points?






一专+多辅


One Specialized College + Multiple Assistants






主营明确,你有过人之处,便是最大的卖点。比如板金喷漆做得好、清理车发动机、内器件有一套、打蜡打的出色、车洗得比别人更专业,总之,要有区别于同行的亮点,才更容易突出你自己。


The main business is clear, you have excellence, is the biggest selling point. For example, sheet metal spray painting is well done, car engine cleaning, internal devices have a set, waxing and polishing is excellent, car washing is more professional than others, in short, it is easier to highlight yourself if you have a bright spot different from your peers.


人工智能+标准化操作


Artificial Intelligence + Standardized Operation






人工洗车就是很不可取之一,首先前面说过人工费用高,洗车至少要配备三到四个人,速度上还不能保证。而且洗车的效果没有标准,完全以洗车工自己掌握的标准,还要按心情发挥,到冬天,这更是个难留人的活,那个时候没人洗,可能老板就要亲自上阵了,总不能来了客户晾在那里吧。


Artificial car washing is one of the most undesirable things. First of all, it has been said that the labor cost is high. Car washing should be equipped with at least three or four people, and the speed can not be guaranteed. And the effect of car washing is not standard, completely according to the standards that the car washer masters, but also according to his mood to play, in winter, this is more difficult to keep people's work, at that time no one washed, maybe the boss will go to battle personally, can not come to the customer to hang there.






所以大多数汽车美容店都配备自动洗车机,以智能的设备取代尽可能多的人工,无人化洗车也是洗车的一个趋势。一台洗车机替代三到四名工人,一年就节约十几万,够一台往复式洗车机的投入,一些中小型洗车店汽车美容店选购欧硕清洗设备,就是算了这笔账。而且标准化的洗车,什么气候、什么环境,洗车都是按照标准模式,不让客人等,也更干净。


Therefore, most car beauty shops are equipped with automatic car washers, intelligent equipment to replace as many manual, unmanned car wash is also a trend. A car washer instead of three or four workers saves more than 100,000 yuan a year, enough for the investment of a reciprocating car washer. Some small and medium-sized car washers choose ASUS cleaning equipment to calculate this account. And standardized car wash, what climate, what environment, car wash are in accordance with the standard model, do not let guests, etc., but also cleaner.






洗车项目本身就是赚钱的,并非只起到引流的作用。全自动洗车水电耗材类成本不过1块五左右,加上各类设备磨损,租金分摊顶多了3块钱,现在洗一台车至少也得15元左右,一天就算洗100辆,纯利润也过千了,怎么能叫不赚钱。


Car laundering is a money-making project, not just a drainage project. The cost of water and electricity consumables for fully automatic car washing is only about 1 yuan and 5 yuan. With the wear and tear of all kinds of equipment, the rent allocation is up to 3 yuan. Now it costs at least 15 yuan to wash a car. Even if 100 cars are washed a day, the net profit will be over 1,000. How can we call it not make money?


去库存,走互联网+模式


Go stock, take Internet + mode.






流行风刮得太快,大量库存显然不适合当下的形势,现在许多的轮胎、机油,都是走线上与线下结合的模式。客户线上订货,店内到货后安装施工等,或者客户从你这里订货后,网约到货,这样会大大减小库存,自己承担的风险也会更小,资金周转也更灵活。


The fashion wind blows too fast, a large number of inventory is obviously not suitable for the current situation, now many tires, oil, are on-line and off-line combination mode. Customers order online, install construction after arrival of goods in the store, or customers order from you, network appointment arrival, which will greatly reduce inventory, their own risk will be smaller, and capital turnover will be more flexible.






作好自己的定位,避开以上几点,合理规划。洗车美容店还是当下很红的生意。欧硕清洗设备也助力您在这片领域掘金成功!


Make your own positioning, avoid the above points, and plan rationally. Car wash shop is still a very popular business nowadays. ASUS cleaning equipment also helps you to dig gold successfully in this field!